www.FinishingAndCoating.com is the leading digital media platform that helps your business maximize its exposure in the North American finishing and coating marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.
The FinishingAndCoating.com Platform
- An Online Site that attracts 33,650+ unique readers every month and over 201,000+ monthly visitors
- Weekly Newsletter that reaches over 5,600+ industry professionals
- Monthly All-Digital Magazine that is read by over 20,000+ shops, facilities, and industry professionals
About FinishingAndCoating.com
FinishingAndCoating.com brings together thousands of finishing and coating shops and industry professionals every day, week, and month for one purpose: to provide the most in-depth industry insight in the world of electroplating, anodizing, liquid and powder coatings, electrocoat, mechanical finishing, physical vapor deposition, and much more.
More Content, More Readers, and More Reach … Need We Say More?
If your company is interested in reaching 21,000+ unique readers every month in the North American finishing and coating industry, then FinishingAndCoating.com is your pathway to getting your message in front of thousands of end-users and OEMs each month.
FinishingAndCoating.com has the largest reach, serving the North American surface finishing and coating market, with over 21,000 unique readers each month. These readers visit our daily news site more than 10 times on average every month. Our robust and unique content keeps end-users coming back to read about the latest industry trends, profiles of their peers, and the latest news and happenings in the industry.
33,650+ Unique Readers, and 2.4 Million Unique Visits Annually
Here is what FinishingAndCoating.com is about by the numbers
- 86% of our readers hold senior-level or management titles.
- 92% of readers have purchasing influence in one or more categories at their companies.
- 77% of readers say they could be potential buyers for your products and services in 2025.
- 81% of readers say that what they read about in FinishingAndCoating.com helps make their purchasing decisions.
FinishingAndCoating.Com Has a Highly-Engaged Reader Audience
- 86% of readers say they have taken one or more actions as a result of reading an advertisement online, in our weekly newsletter, or our monthly digital magazine
- 92% of readers say they have clicked on an ad and visited that advertiser’s website.
- 42% of readers say they referred a co-worker or decision-maker in their company to an advertisement they saw at FinishingAndCoating.com.
- 32% of readers say they purchase or recommend the purchase of products or services from an advertiser that appears on FinishingAndCoating.com
Build Trust ... and Build Leads with FinishingAndCoating.com
91% of readers say they are more likely to trust a company that advertises its products and services in FinishingAndCoating.com.
94% of readers say that the advertising they see on FinishingAndCoating.com educates them, and seeing ads is a significant reason why they visit the site and read the magazine.
Appearing in Each Issue of FinishingAndCoating.com
- Finishing Insider: Editor-in-Chief Tim Pennington provides his thoughts on the latest industry topic.
- Industry News: the latest information and news on what is happening in the finishing and coating industry.
- Movers and Shakers: new appointments, hires, and promotions keep you up-to-date on personnel moves in the industry.
- New Technology: the latest new products and services from suppliers to the finishing and coating industry.
- Podcasts: Our “The Finish Line” podcast is available for readers to listen to as we speak with shop owners and industry experts about critical issues in the finishing and coating world.
- TechTalk: Here, suppliers to the finishing and coating industry discuss their products with our editor to gain a deep understanding of the latest technology available in the industry.
- Shop Profiles: We go inside shops across North America to visit the best electroplating, anodizing, liquid and powder coating, and finishing operations to see how they operate so efficiently.
- Management: Our columnists provide crucial information and advice to shop and facility owners and managers on maximizing the potential of their employees and effectively serving their customers.
- Technical Updates: We publish the latest and most up-to-date technical research and white papers that have a profound impact on our readers’ ability to learn and understand how to optimize parts in various processes.
