What we are working on for 2023:
Keaton CurranIn 2023, MacDermid Enthone is delivering globally available innovative solutions to meet the interests and needs of the Decorative Finishes and Plating on Plastics Industries. As we step forward into the new year, we are deeply focused on bringing sustainable technologies to market. Our top focuses are on eliminating hazardous substances; reducing wastewater, metals, and energy usage; and improving recyclability, workplace safety, and production hurdles. TRIMAC Blue, our next-generation decorative trivalent chrome process, delivers unrivaled performance and unmatched design characteristics highly requested by Automotive OEMs. This next-gen sustainable chrome process is free of any Hexavalent Chrome and PFOS/PFAS, reduces metal, water, and energy consumption, and, most notably, achieves a design appearance matching the traditional hexavalent chrome finishes of the past.
Further eliminating hazardous substances, our evolve, and evolveBond POP Chrome-Free Etching Technologies fully eliminate Chrome and PFOS/PFAS entirely from the Plating on Plastic etching processes with high yield adhesion properties and offers a long-life process solution reducing water, metal, and energy usages. These technologies and many more MacDermid Enthone plans to offer in 2023 are paving the way to a sustainable future for our industry.
Our top new products/services for 2022 were:
2022 was an interesting year as MEIS focused on sustainable technologies eliminating PFOS/PFAS and Hexavalent Chrome while also navigating raw material supply chain issues to prevent any disruptions of our customers’ production. MacDermid Enthone introduced a widely successful Semi-Bright Nickel System, NiMac 604, and grew our portfolio of production-proven Chrome (VI)-Free pretreatment sequences for plating on plastic applications. In addition, performance-enhancing chrome-free post dips such as TRISTAR SHIELD for decorative trivalent chromes were introduced with performance and sustainability in mind.
What our customers are telling us about 2023:
Growing consumer sentiment towards sustainable brands and products is increasing the adoption of environmentally conscience or “green” offerings. Automotive OEM’s philosophies are embracing sustainability as a core corporate goal to enhance their Brand Image. This, along with regional and local regulations, is impacting our customer business strategy moving forward. Customers are concerned about staying ahead of regulations so they can secure their long-term success while aiming to avoid performance risks and cost increases with the implementation of the next generation of technologies.
