Dallas Cooley is Chief Servant and CEO at Georgia Powder Coating in Gainesville, Georgia, a company approaching its 27th year in business, and is preparing for a facility expansion that will more than double its footprint.
For Georgia Powder Coating, the decision to prioritize customer experience was not based on industry precedent. In fact, there was little to draw from within manufacturing itself.
Instead, the company looked outside its own industry for inspiration.
“You can think of hotel chains like the Ritz Carlton, or even fast food now with Chick-fil-A,” Cooley says. “They just operate differently with the customer as the focus.”
Visit https://www.georgiapowdercoating.com.
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