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plating electronic Transfers Leadership to Second Generation and Introduces Refreshed Brand

plating electronic, a specialist in DC and pulse power solutions for industrial electrochemical processes, has completed its generational transition in 2026.

The family-owned company, founded in 1987 by Karl Rieder and Konrad Hoch, is now led by the second generation. Alongside the transition, the company introduced an updated brand appearance and communication. The updated website will go live in the coming weeks.

From left to right, Marius, Matthias, Karl, Dorothea, and Sebastian RiederFrom left to right, Marius, Matthias, Karl, Dorothea, and Sebastian Riederplating electronic develops and manufactures DC and pulse power solutions for demanding applications, including electroplating and anodizing, PCB manufacturing, water treatment, electrolysis, and Power-to-X processes. The core objective remains unchanged: engineering solutions that keep processes stable, results repeatable, and operations reliable over the long term.

With leadership transferred to Sebastian, Matthias, and Marius Rieder, plating electronic combines continuity in quality and service with clear improvements in structure, transparency, and customer experience. The refreshed brand makes this direction more visible through a consistent modern look and updated communication materials for customers and partners.

“After nearly four decades, the handover feels exactly right—because I can see how well prepared the next generation is and how clearly they take responsibility,” Karl Rieder says. “Marius, Sebastian, and Matthias bring fresh energy, new momentum, and a strong focus on continuous development—in applications, in markets, and in how we support projects. At the same time, what has made us strong remains firmly anchored: reliability, fairness, and solutions that perform over the long term.”

plating electronic logo change“We are taking over a company with a strong foundation—and we are building on it with clear intent,” Sebastian, Matthias, and Marius Rieder said in a statement. “Customers and partners can expect the same way of working they know from plating electronic: direct, dependable, and based on system responsibility—from engineering and calculations through integration, commissioning, and lifecycle support. The fresh wind is in how we make things easier: clearer structures, more transparency and speed, and simpler access to information and the right contacts. So projects become more predictable and collaboration even more efficient.”

The updated website will go live in the coming weeks. It will support customers and partners in project work by providing clearer navigation, structured content, and improved orientation across product categories. At the same time, the service promise remains central: We care for power means service as part of the solution, from engineering and system calculations to integration, commissioning, and lifecycle support. Until then, existing online content and contact routes remain available as usual.

Despite the updated look, key fundamentals remain constant: engineering and manufacturing in Germany, practical engineering expertise, and global support through subsidiaries, partners, and distributors across Europe, North America, and Asia. plating electronic is also active in key industry associations, including ZVO (since 2016), DGO (since 2011) and VOA (since 2009).

Visit www.plating.de