Carlisle Fluid Technologies Rebrands as Binks

Carlisle Fluid Technologies, a manufacturer of spray coating equipment, has rebranded to Binks.

The company manufactures equipment for sprayed materials, including paints, coatings, powders, mastics, and bonding materials. It is best known for our global brands of BGK, Binks, DeVilbiss, Hosco, MS, and Ransburg.

Fred SutterFred SutterFred Sutter, CEO of Binks, says the rebrand aligns with the company's vision for the future and its continued commitment to innovation.

“Our new name, Binks, pays homage to our roots while reflecting the exciting future that lies ahead,” Sutter says. “This re-brand is an exciting milestone for our company. It represents the strength of our heritage, the innovation at the heart of our culture, and our unwavering commitment to supporting our customers’ success with industry-leading solutions. We are confident that the Binks name will resonate with our customers and partners, both old and new, as we continue to evolve and grow.”

Sutter says the company chose to elevate a sub-brand to the level of a parent brand that has long-standing success as a “strong, recognizable brand in the marketplace, reflecting the company’s ongoing innovation, cutting-edge technology, and ability to meet the challenges of modern industries.”

The rebrand brings with it a new logo, updated branding materials, and a fresh website will follow

Binks serves a variety of industries, including automotive, pharmaceuticals, food and beverage, and manufacturing. 

Visit www.binks.com